Halloween is almost here and lots of people will go out trick or treating with their favorite costume resembling their own personal brand. What, personal brand?
Mike Michalowicz has written a great piece on how you are your brand and it’s worth a read. While his post touches on how you dress to represent your brand, he does touch on an important factor in branding.
Your brand experience doesn’t start with your product, it starts with you.
Your behavior determines your brand experience and everywhere you go you’re representing your brand, how you act is the perception you’ll create about your company.
Key Takeaway: Determine what expectations you want to set and act on them consistently because your brands starts with you.
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