Steffan Antonas brought up a great Twitter topic today…Focus on providing value.
Value and social media go hand in hand, as a society we’ve never had it easier to be able to influence a community. Tools like Facebook and Twitter provide us with a one-to-many connection but the very things that make us human such as building relationships are put in second place in favor of this new found capability of broadcasting!
Guy Kawasaki says that whoever doesn’t care about his number of followers is lying, I don’t completely agree with this but ok that’s how most people work. As recent reports state, Twitter is a self-promoters paradise. 80% of our followers will end up being self-promoters!
Do all of these followers really care about you? Not really sure. Michael Jackson has millions of fans around the world and I bet you each and every one of them cares!
Of course we want to get traffic from our followers, but do you know what the #FF (follow friday) means? It means someone is recommending you because you’re useful, not because you’re self-promoting your 140 characters off!
Why not focus on getting a whole bunch of times on people’s #FF list and the upcoming Twitter lists? That’s a sing of influence!
I find it way more important to post useful stuff and promote others, we can be retweeted and added to #FF and that’s a signal of influence. If some of those followers end up clicking-through to our website to see what we’re all about and like it, then we’ve done our job. That means they’re listening and paying attention.
To take a page from Steffan’s post: If Twitter were to disappear tomorrow, how many of your followers would follow you elsewhere? Or to put it more bluntly, if you were to disappear tomorrow who would care?
Here’s to some happy listening!
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