Kira Wampler from Intuit talks about how Intuit created word of mouth by connecting their customers around a topic they cared about. It all stared with a simple yet powerful question: How do you elevate the conversation for small business owners?
To connect our customers we need to understand what’s important to them:
It’s not about going after the latest social media fad; it’s about building a program around a subject important to both you and your customers. For Intuit, they’ve built communities around the challenges small businesses face. Once you’ve found the common issues that connect your customers, you can start to look at the tools and tactics you’ll need to bring these folks together.
Amazingly they got positive metrics and ROI from this simple initiative…
Key takeaway: Before you start any word of mouth initiative, ask yourself:
What do they really care about?
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