Given the state of the industry and how the social media movement has disrupted traditional marketing tactics, one of the first things businesses ask themselves when planning to adopt social media is ‘what’s my ROI?’.
There are all sorts of people trying to answer this question and have come up with all sorts of ways to do it, there isn’t one framework yet and it’s still mostly trial and error but in the above presentation Olivier Branchard does a great job peeling the onion on where to start measuring social media.
And accompanied how to measure social media ROI can be found on Mashable.
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