This weeks must read story Zia Yusuf, executive vice president for SAP’s global ecosystem & partner group, tells Forbes Magazine how his company has helped it’s clients connect with their customers with the use of social media tools. It’s a very insightful interview with valuable lessons for businesses of all sizes.
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Social Media Marketing Lowers Acquisition Costs 39 Percent for TakeLessons.com (Social Media Examiner)
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Top 5 Things to Remember When Doing a Social Media Campaign (Open Forum)
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How to understand your users with personas (Carsonified)
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How to apply social-media tools and strategies in companies (Forbes)
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The fundamentals of a great word of mouth topic (GasPedal)
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How To Promote Good Content (Outspoken Media)
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