In this weeks must read digital marketing story a recent study says Facebook is fast becoming the most valuable source of traffic on the internet in terms of stickiness.
According to the findings, Facebook provides the most loyal visitors, with 20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week. Among other social media sites, Digg traffic produced loyal users 16% of the time, while Twitter traffic was only good for 11% loyalty.
- Facebook Is the Most Valuable Source of Traffic (Mashable)
- Ford’s tips for social-media success (Social Media Smartblog)
- Survey: 75% of small businesses rejected social media (Reuters)
- Social Media: The Next Great Gateway for Content Discovery? (Nielsen)
- Social Media Marketing Guide, Directory, & Resources (SEOMoz)
- TweetMeme Analytics Show You How Retweets Spread on Twitter (Mashable)
- Do you think social media could be useful for every company? (Social Media Smartblog)
- Got Branding? (Neuromarketing)
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