This weeks must read digital marketing story is Dell’s strategy for social-media communications has grown from a staff of 40 workers to a companywide effort to engage customers. "While a core social-media team remains, the marketing, sales, service and support, and product groups all need to have their own fingers on the pulse and arms around their customers," writes Richard Binhammer, Dell’s senior manager in corporate communications.
- Dell takes social media companywide (SmartBrief on Social Media)
- 12 ways businesses can use social media (Chief Marketer)
- IBM Study: The end of advertising as we know it (Social Media Today)
- The metric that’s killing web innovation (Techcrunch)
- Social Network Statistics (Brian Solis – PR 2.0)
- 69 Free (or low cost) Tools to Improve Your Website (Brian Eisenberg)
- How to Arm Customers to Spread the Word (My Venturepad)
- 10 Fortune 500 companies doing social media right (ZDNet.com)
- 10 Useful Usability Findings and Guidelines (Smashing Magazine)
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