What do you do to deal with bad feedback on Twitter? Do you quit?
You don’t!
Yesterday I got an email from one of our clients, The Jumpitz. Saying they wanted to stop tweeting because some of their followers said that they were tweeting way too much and that most of the tweets were irrelevant to them.
Ouch!
Ironically we had just advised them to create a Twitter account for each of their cast members so they could personally engage with their fans on Twitter and one of the cast members, Jake, was told by one of the fans about the issue.
As we diagnosed the problem we found the Alltop Kids feed pushing content to their Twitter account. We immediately shut if off and deleted all the irrelevant stuff that was posted to twitter.
Back to normal right? Wrong!
I personally suggested they not cut off Twitter communications as this would only make things worse because it would be the equivalent of disappearing off the internet. Engaging with your ecosystem is imperative right now.
You need to be actively participating in your community and sometimes there will be some problems, especially when you’re testing different approaches.
All in all they didn’t shut down the account but there are some lessons to be learned for sure.
Lessons learned
- Don’t put a random feed behind your Twitter account. It’ll be a firehouse of content you can’t control!
- Don’t Tweet about just anything. Ask yourself: Does it add value? Is it interesting to them?
- Don’t ignore the feedback. Ignoring it will only make it worse. Apologize and say what happened. Be transparent and genuine, this means your just as human as everyone else. Adjust and do things right.
In what other ways do you deal with bad feedback?
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