You have to be impressed by Ford Motor Company. They’ve turned around a BIG ship and made into one of the most ‘social’ companies out there by being committed to being accessible, authentic and transparent on social media.
One thing I’m always asked about is the ROI on social media. To answer this you first need to understand what the nature of these tools is, they’re not sales tools. They’re amplifications tools. They enable us to connect with customers on their terms in an authentic way while also spreading our ideas through them.
It’s how involved you get that counts.
Ford’s leaders understand that ROI in social media means ‘Return on involvement’ and this fundamental understanding has enabled Ford to break from the pack, it’s really impressive.
For your viewing pleasure, Scott Monty of Ford highlights some of these points in his presentation on how Ford has transformed into a social company.
Zero to 60: Ford’s Social Media Story, by Scott Monty; presented by GasPedal and the Social Media Business Council from GasPedal on Vimeo.
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