Blu Maya Digital Marketing Agency

Growing Your Brand on Twitter: Strategies and Tactics From the Trenches from Parnassus Group on Vimeo.

Interesting panel at Twittercon moderated by Guy Kawasaki. Here are some highlights with some of my thoughts:

Quality or quantity of followers.

There are differing views around this topic, but it’s important to understand everyone has a different strategy (if any). In my professional opinion I think what matters most is the actual relationship you build with a close few. In essence ‘pick your poison’. What I mean by this is that you pick your talkers and other talkers will emerge, if you can influence a certain number of your followers then they can influence their followers.

Because unless you’re well known like Guy Kawasaki your tweets will be lost in an endless sea of digital thoughts.

How to Tweet and what to tweet about.

This is an often asked question and it’s hard to put a concrete answers behind it but it all boils down to asking yourself: Does it add value? Is interesting to them?

When to Tweet.

How often should you tweet? My suggestion, as often as you have something interesting to say. Like I mentioned everyone has a different strategy, maybe you want to spend more time in conversation and less on sharing information, depending on this circumstance match your behavior.

A strategy that was mentioned is to schedule a Tweet multiple times in a day. This is interesting because if you have a large number of followers most of them are not online at the same time and thus gives you an opportunity to reach people at different intervals.

Tools: Hootie, Su.pr, Twitterfeed

What apps to use.

Among the apps mentioned were Tweetdeck, Twhirl, Tweetie (for iPhone), Co-Tweet and the web interface.

In what other ways do you use Twitter for branding?