Are you listening to your customers?
A week ago I mentioned how when times change you also need to change how you do business. Well the New Jersey Nets of the NBA have taken one step in changing their brand experience to fit the times.
In a bid to sell more courtside seats, for $25,000, the Nets are offering four courtside tickets for 10 games, parking, access to a private lounge at the Izod Center with free food and beverages and something more — a one-hour appearance by a Nets player of your choice at your home, office, school or party.
Fans want to interact with players outside the court on their own time. This is not new!
This is interesting because the idea originated from a need:
Yormark said the idea for the courtside plan developed because he had an inventory of courtside seats that he wanted to sell and he frequently gets calls from season-ticket holders and fans about having a player attend an event.
As teams are pushed to try new things, listening to their customers needs becomes even more important. Your customers provide you with the most potent source of innovation, look for unmet needs and find ways to fulfill them.
Brand experiences change too, what are you doing about it?
"I tell people if you are doing business the same way you did a year ago, you have to stop it because that’s not the world we live in today," Yormark said. "A lot of people say it, but it’s really true in the world we live in today. You have to do things differently. Things have to be more special and different than before and that’s our goal."
Now’s a good time to start obsessing about your customers because your ability to deliver a better brand experience depends on how you solve your customers needs.
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