This is a somewhat old story but it’s worth the mention.
It’s no secret music artists are finding new ways to monetize their brand and they’re doing things that might seem crazy to others for example:
Taking a page from Radiohead and Nine Inch Nails’ recent forays into tiered and pay-as-you-wish pricing strategies for albums, former NIN drummer Josh Freese has developed a wacky but potentially smart pricing system for his new album.
At the first levels you can purchase the CD/DVD, or digital version of the album. Next is the $50 version where you get a t-shirt and a 5 minute thank-you phone call from Freese. $500 will get 15 people a signed CD, t-shirt, cymbal, diner with Freese and a session in a sensory deprivation tank. And it goes upwards in price, with the strange and wonderful bonuses getting stacked ever higher.
You might not be an artist but this is still relevant to your brand because what matters to your users/customers is how you deliver what they want. You can create more value by changing how they experience your brand, it’s what makes a lasting impression and what they’ll be talking about for awhile.
Ask yourself: In what other ways can my customers experience my offering?
Key takeaway: your brand experience also includes how the value exchange between you and your audience takes place. Discover better ways of delivering your brand experience.
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