Must read digital marketing stories of the week: 35 ways to measure engagement from social media

Published on 31 October 2009 by Jorge in Weekly must reads

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How engaged are your followers, visitors, users with your brand? The key to answering this question is knowing what to measure in the first place. Every business has different goals so what you measure depends on your business strategy. Econsultancy has written up a great piece on 35 key performance indicators to help you measure engagement with your brand.

 

 

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Social media tip: Focus on what your customers care about

Published on 30 October 2009 by Jorge in Communication, Customer Experience, Social Media

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Kira Wampler from Intuit talks about around a topic they cared about. It all stared with a simple yet powerful question: How do you elevate the conversation for small business owners?

To connect our customers we need to understand what’s important to them:

It’s not about going after the latest social media fad; it’s about building a program around a subject important to both you and your customers. For Intuit, they’ve built communities around the challenges small businesses face. Once you’ve found the common issues that connect your customers, you can start to look at the tools and tactics you’ll need to bring these folks together.

 

Amazingly they got positive from this simple initiative…

 

Key takeaway: Before you start any word of mouth initiative, ask yourself:

What do they really care about?

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Social Media is measurable, it’s just not entirely obvious

Published on 28 October 2009 by Jorge in Social Media

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Olivier Blanchard Basics Of Social Media Roi

Given the state of the industry and how the social media movement has disrupted traditional marketing tactics, one of the first things businesses ask themselves when planning to adopt social media is ‘what’s my ROI?’.

There are all sorts of people trying to answer this question and have come up with all sorts of ways to do it, there isn’t one framework yet and it’s still mostly trial and error but in the above presentation Olivier Branchard does a great job peeling the onion on where to start measuring social media.

And accompanied can be found on Mashable.

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Must read digital marketing stories of the week: social search

Published on 24 October 2009 by Jorge in Weekly must reads

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The biggest news this week is the partnerships between Microsoft, Google, Twitter and Facebook. As we’ve stated before, in the future were going to know about new products and services through our own peers instead of search. Social search is here to stay and the question you need to ask yourself is ‘am I relevant right now’.

 

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You are your brand

Published on 20 October 2009 by Jorge in Branding, Customer Experience, Innovation

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Halloween is almost here and lots of people will go out trick or treating with their favorite costume resembling their own personal brand. What, personal brand?

Mike Michalowicz has written a great piece on how and it’s worth a read. While his post touches on how you dress to represent your brand, he does touch on an important factor in branding.

Your brand experience doesn’t start with your product, it starts with you.

and everywhere you go you’re representing your brand, how you act is the perception you’ll create about your company.

Key Takeaway: Determine what expectations you want to set and act on them consistently because your brands starts with you.

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