You want to know what good customer service looks like? Check out Woopra’s CEO John P. video and blog post announcing that his popular website analytics service is going out of beta. With no seed capital in the bank to keep the service free, Woopra is ready to start monetizing their service and is asking for their loyal user base for support.
Whenever there’s a company with no seed money in the bank that creates a damn good product and rides it out for almost 2 years with out making single dollar and asks it’s users for help, you have to respect that.
What stands out is the level of transparency, let your users know what’s going on, what you want the product to become and how you plan on getting there…a battle cry that we’re all in it together.
Woopra has a fiercely loyal community of users and I have no doubt that they’ll show their support so the service continues.
Why is this important to you?
You can see there are companies out there who are willing to create a great product, create a community around it and include them in the success of the business.
Key takeaway: Honest, transparent and authentic service goes a long way towards creating a relationship with your users that when called upon are more likely respond with passion.
P.S. I’ve been a user of Woopra for about a year now and I think It’s a great service.
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