Blu Maya Digital Marketing Agency

Human interaction is taking center stage as we move into a more social web. Presenting a human face to consumers is something brands have to embrace, no longer will consumers tolerate talking to a machine. ‘Talk to me but don’t push your business on me’ is the challenge some brands are already starting to master.

In our first must read story of the week Chris Brogan talks about the importance of the human connection between brands and consumers.

Interview with Chris Brogan: Building brands you can trust.

Popular blogger and social media expert Chris Brogan, who recently released his new book Trust Agents, talks about the importance of humanizing brands.

Understanding Users of Social Networks.

One of key problems in social networks today is businesses treat them as another channel for their brand, they don’t work this way. Research conducted by Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets. Key concepts include:

• Online social networks are most useful when they address failures in the real world.
• Pictures are the killer app of social networks.
• Women and men use these sites differently.
• Businesses shouldn’t consider SNs as just another channel.

The importance of enthusiasm in any product.

The viral video that breaks down how Apple has a way of using “Incredible, amazing, awesome Apple” in their keynotes to induce people to buying more.

5 reasons to switch to Bing.

Microsoft’s Bing search engine is growing in usage, the main reason is how it differentiate itself from Google. It’s offering is based on decisions consumers need to make a making it easier for them to make the right one and as Mashable notes, people are noticing. That’s one hell of a good value proposition! 

How to get re-tweeted.

A simple formula to get retweeted!

1. Keep it short,

2. Say something interesting.

Things to ask before you redo your website

Are you thinking of redoing your website? Seth Godin shares his list of questions we should ask ourselves before thinking of redoing our website.

Tips to get people to join your Facebook fan page

Lisa Barone shares with us 4 tips to increase the interaction your users have with your brand through a Facebook Fan Page:

• Make people feel they’re part of something
• Appeal to core members
• Offer exclusive content
• Make your fan page their forum

Facebook Fan pages have always been a valuable way to build a community and learn about your audience. However, now they’re also a great way to get your users to spread the word about your brand to their friends with the use of tags. Give them a reason to join your Fan page. Make it exciting and worth their time. And then encourage them to talk about you, to tag you and increase the eyeballs interacting with you online.