Blu Maya Digital Marketing Agency

The anchor text from external links is still considered the most important factor for SEO according to SEOmoz.

Yesterday SEOmoz published their Search Engine Ranking Factors report, released every two years, which surveys some of the top minds in SEO about the dominant factors that determine search engine rankings. Here’s a summary of the results. According to the SEOs surveyed by SEOmoz, the following are the most important ranking factors:

As most things, SEO doesn’t work in a vacuum. It’s important to understand that following each and every single point here will only get you so far as other factors come into play such as competition for your keywords and the amount of competition your up against.

With the rise of social media it’s not surprising to see most websites get the most of their traffic from social networks such as Twitter, Friendfeed and Facebook where factors such as immediacy and freshness play a bigger role.

SEO has matured, the game has shifted to social media and the benefits are superior.

Key Takeaway: Your best bet is to optimize your website with these factors in mind but focus most of your marketing efforts in creating relationships, bonding with your audience and giving the best possible brand experience, social media makes this possible in ways SEO can’t.