Blu Maya Digital Marketing Agency

The anchor text from external links is still considered the most important factor for SEO according to SEOmoz.

Yesterday SEOmoz published their Search Engine Ranking Factors report, released every two years, which surveys some of the top minds in SEO about the dominant factors that determine search engine rankings. Here’s a summary of the results. According to the SEOs surveyed by SEOmoz, the following are the most important ranking factors:

As most things, SEO doesn’t work in a vacuum. It’s important to understand that following each and every single point here will only get you so far as other factors come into play such as competition for your keywords and the amount of competition your up against.

With the rise of social media it’s not surprising to see most websites get the most of their traffic from social networks such as Twitter, Friendfeed and Facebook where factors such as immediacy and freshness play a bigger role.

SEO has matured, the game has shifted to social media and the benefits are superior.

Key Takeaway: Your best bet is to optimize your website with these factors in mind but focus most of your marketing efforts in creating relationships, bonding with your audience and giving the best possible brand experience, social media makes this possible in ways SEO can’t.

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Are you overlooking social media because you think it’s just a fad that won’t outlive it’s hype?

Erik Qualman doesn’t think so! In an effort to promote his book “Socialnomics”, which is about the business of social media, he created the video below and makes a strong case that it’s not a fad! It’s a revolution to use his own words.

With some juicy stats to prove his point, this video is already going viral!

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Many people can’t quite get their head around this whole social media thing. So what is social media?

To help explain the full benefits of social media to their clients, Park Howell president of Park&Co and his team created the presentation above.

If this presentation isn’t simple enough to understand be sure to watch Marta Kagan’s What the F**K is social media presentation released last year which was an online hit.

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How do you stand out in the crowd?

While there’s no secret formula, a great way is to start ‘becoming know for something’. Standing out is really a result of what your brand  does than what it looks  like, here then is a list of people who are known for doing something in particular that enabled them to stand out:

• Scott the name tag guy is know for going out in public with a nametag. Who else does that?
• Michael Jackson is known for always wearing the same shoes, glove in the left hand and having the best dance moves ever. Who else can pull that off?
• Michael Jordan was known for showing the tongue, baggy shorts and shaving his head not to mention standing for excellence.
• Hammer (formerly MC Hammer) was know for bringing choreography to hip hop among other things.
• Einstein is best known for creating the theories of General Relativity and Special Relativity. He also created e=mc2.
• Bob Marley is the most widely known and revered performer of reggae music, and is credited for helping spread both Jamaican music and the Rastafari movement to a worldwide audience.
• Babe Ruth is best known as the Bambino, on his to becoming one of the greatest baseball players ever he helped baseball evolve from a low-scoring, speed-dominated game to a high-scoring power game.
• Richard Pryor was known for his unflinching examinations of racism and customs in modern life, and was renowned for his frequent use of colorful, vulgar, and profane language and racial epithets.
• Barack Obama is best known for becoming the first ever African-American president of the United States among other things.
• Vincent Van Gogh is best known for painting the world’s most revered, recognizable and expensive works of art and for having sold one painting during his brief career.

We could go on and on with this list, the point is these people stand out because they did something dramatically different than others.

Notice how I excluded the well known consumer brands from the list, it was on purpose. Brands are not limited to companies, people are brands too and you can learn a lot more from them than from companies.

When you figure out what you want to be known for you’ll have a frenzy of fans screaming your name and spreading your gospel for you (picture above). Wishful thinking, I don’t think so!

On a next post I’ll go into how you can start becoming known for something but in the meantime for a list of everyday people who are known for doing something that stands out, checkout Valeria Maltoni’s excellent list of people who know how to create buzz.

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